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Cricket Australia inks seven-year deal with Disney Star to broadcast matches in India | Cricket News – Times of India

MELBOURNE: Cricket Australia (CA) on Sunday stated it has signed a seven-year deal with Disney Star to broadcast the nation’s cricket matches in India, the game’s largest market in the world.
As half of the deal, which commences in 2023-24, Disney Star will televise all internationals matches in addition to the KFC Big Bash League and Weber Women’s Big Bash League in India.
Disney Star will take over from Sony, who’ve held the Australian rights for the reason that 2017-18 season.
According to CA, the channel’s attain will present “enormous exposure” for Australian cricket and for the board’s business companions in India.
“We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer,” stated CA CEO Nick Hockley.
“The magnitude of this association is testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and global markets more broadly.
“There was important curiosity in our rights and we’re very grateful to our present rights holder Sony for his or her partnership which is able to proceed all through this season,” he added.
Disney Star additionally not too long ago gained the TV broadcasting rights for the Indian Premier League from 2023-27.

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