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Tata Motors Introduces ‘Anubhav’ Mobile Showrooms For Passenger Vehicles, Expands To Rural Areas


Tata Anubhav Mobile Showrooms will supply particulars and shopping for help for Tata’s full product portfolio in addition to equipment, finance schemes, take a look at drives and trade presents.


The Tata Anubhav mobile showrooms will reach out to tehsils & talukas and will be operated by dealers
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The Tata Anubhav cell showrooms will attain out to tehsils & talukas and will likely be operated by sellers

Tata Motors has introduced the introduction of ‘Anubhav’ cell showrooms that will likely be increasing the model’s presence in rural areas. The Anubhav cell showrooms will showcase and retail the automaker’s vary of passenger autos and purpose to extend the model’s attain in Tehsils and Talukas. A complete of 103 cell showrooms are being deployed throughout the nation and can assist present dealerships to supply doorstep gross sales expertise to prospects, the corporate mentioned in a press release. These showrooms will supply particulars and shopping for help for Tata Motors’ full product portfolio in addition to equipment, finance schemes, take a look at drives and trade presents.

Also Read: Tata Altroz Dual Clutch Automatic Variant Introduced; Bookings Open At ₹ 21,000

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Tata says rural India gross sales contribute round 40 per cent to the full passenger autos offered within the nation

Speaking on the announcement, Rajan Amba, Vice President, Sales, Marketing and Customer Care, PVBU – Tata Motors mentioned, “We are delighted to commence the Anubhav Initiative. This is a significant step towards taking the brand to the hinterland and making our New Forever range of cars and SUVs more accessible while reducing our dependability on the traditionally followed model of a brick-and-mortar facility. These mobile showrooms will be a one stop solution for rural customers seeking information about our cars, finance schemes, exchange offers etc. They will also derive important consumer insights and data for us to further improve our customer outreach. Rural India sales contributes around 40% to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach, and increasing our customer base in these markets.”

Also Read: Auto Sales February 2022: Tata Motors Records 47 Per Cent Growth In PV Sales

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The Tata Anubhav cell showrooms are constructed on Tata’s Commercial Vehicles Fully Built Division and primarily based on the Intra V10 pick-up

 The Tata Anubhav cell showrooms are constructed on the Tata Intra V10 pick-up and have been designed with the experience of Tata Motors Commercial Vehicles Fully Built Vehicles (FBV) Division. These cell showrooms will likely be operated by dealerships underneath Tata Motors’ supervision and steering. All the dealerships will outline month-to-month routes for these vans and can cowl the focused village or tehsil. The autos may even include GPS trackers to observe the motion for higher utilisation.

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The idea of cell showrooms is not completely new and has helped a number of automakers, from Volkswagen to Maruti Suzuki, to succeed in out to newer areas, particularly within the rural areas.

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