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M&M, Tata Motors aim to bolster product vary, manage chip shortage effectively next year – Times of India


NEW DELHI: Riding on the success of their latest mannequin launches, homegrown auto majors Mahindra & Mahindra and Tata Motors are trying to additional strengthen their product portfolios in 2022. Both corporations are additionally taking a look at methods to deal with the semiconductor shortage in a greater means next year in order that the influence on the manufacturing is minimal.
“We want to be the number one player in the core SUV segment, and the success across our product portfolio including the all new Thar, XUV300, Bolero Neo and the unprecedented response we have received for XUV700 is an indication that we are on the right track,” Mahindra & Mahindra (M&M) Executive Director (Auto & Farm Sectors) Rajesh Jejurikar informed PTI in an interplay.
The firm has already introduced the launch of 13 new merchandise by 2027, he added.
“The next in line is the new Scorpio, which should come out next year, which will be our immediate focus,” Jejurikar famous.
The automaker has seen a powerful demand rebound, particularly for core, genuine and differentiated merchandise, he acknowledged.
“While the current indications are positive, overall the PV industry next year will need to continue to manage issues related to commodity price inflation, increased freight costs and supply chain disruption,” Jejurikar stated.
While noting that the chip shortage is a world concern affecting a number of industries, he acknowledged that whereas the state of affairs has actually improved over the previous couple of months, it nonetheless stays very dynamic.
“We are closely monitoring the situation and doing the best to manage it in the short-term,” Tata Motors President (Passenger Vehicle Business Unit) Shailesh Chandra acknowledged that the corporate is taking definitive actions within the close to time period to mitigate the results of the provision chain impediments via an agile, multi-pronged strategy to handle provide bottlenecks and drive its financial savings program rather more effectively.
“In parallel, we continue to progress our future-fit initiatives of transforming customer experience digitally and strengthening our lead in sustainable mobility,” he famous.
Chandra famous that in 2021, the corporate stored its New Forever portfolio refreshed with the launch of the Dark vary, Tiago NRG, the Safari #Gold.
“We also launched India’s first sub-compact SUV – the Punch, which has been received very well. This year we recorded a decade-high sale in passenger vehicles and delivered the highest-ever quarterly sales in electric vehicles. We are sure to have a very wide appeal across consumer segments, which is also reflected in our market share (YTD FY22) of 11 per cent, up from 7.1 per cent, in the same period last year,” he acknowledged.
Leading the EV entrance, Tata Motors has made an incredible progress with over 75 per cent market share and additional mainstreamed the phase with the launch of the Tigor EV, within the passenger EV phase and the XPRES-T EV for the fleet phase, Chandra stated.
“The focus this year has been to keep the customers engaged as we ramped up production by carefully addressing supply side challenges to meet the demand,” he added.
Jejurikar famous that 2021 has been an necessary year for M&M.
“We had put in place a strategy earlier in the year, which was aimed at reigniting value creation and accelerating core growth for the company. We had decided that we will focus on bringing to market authentic SUVs with an unmissable presence and adventure-ready capabilities, which will help our customers ‘Explore the Impossible’, which is also our brand purpose,” he acknowledged.
Jejurikar famous that the corporate can be trying to be the chief within the LCV area.
“We will be working on consolidating our market share and we have a strong pipeline of products that we will be working on to bring to market. In last mile mobility (LMM), we are aiming to be the number one player in electric three-wheelers and our focus next year would be on increasing our sales and service network, ramp up capacity and work on forging strategic partnerships,” he acknowledged.





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